Founder, DIWA
Kyle Beltran
Born in Lubao, Pampanga. Spent a decade in luxury fashion and brand work in Las Vegas. Now building DIWA, the cultural journal for Filipino America, in Portland.
Lubao
1990 to 1999
I was born in 1990 in Lubao, Pampanga. My mom was working in Guam as an overseas Filipino worker, and she left my older sister, my older brother, and me with our grandparents so we would grow up with our language, our faith, and our traditions.
My grandmother got me ready for school every morning. Ironed white button-down, deep maroon Bermuda shorts, long white socks, black leather derbies, shined. We didn’t leave the house unless we looked our best. That’s where my interest in clothes started: watching someone take care with how we presented ourselves to the world.
My great-grandmother, Braulia “Julia” Diwa, helped raise us. She was strict, and she told the best stories. She said she went to the edge of the property, where it met the forest, to talk to her kapre friend. Near the end of her life, she said she would die the day she ran out of rice. She did. DIWA is named after her.
Leaving at nine
1999 to 2008
In 1999, my mom brought us all together in the United States. We spent six months in Northern California, then almost ten years in the Florida panhandle. I started working at 14, cleaning hotel rooms in Destin, a beach town near Fort Walton Beach that draws tourists from across the South. By 16, I was a merchandiser at TJMaxx.
I didn’t go back to the Philippines until 2007, at 17, for a family reunion and my grandmother’s birthday. Being home with the whole family was surreal, and it showed me how American I had become.
Las Vegas
2008 to 2021
The day after I graduated high school in 2008, I moved to Las Vegas. I had planned to study international business and work for a humanitarian organization. Instead, I transferred my TJMaxx job, enrolled in fashion merchandising, and applied to every store on the Strip to pay for school.
I started as a visual merchandiser at Ann Taylor in Caesars Palace. When a coworker told me Burberry was expanding its team a few doors down, I bought a new outfit, redid my résumé, and took the bus to the Strip on my day off to apply. I was hired as a salesperson. Within a year I was managing the women’s runway collection, and by 2012 I was responsible for growing Burberry Private Clients into a $2 million business.
Two of those relationships changed my life: Wendy Plaster and Sandy Peltyn, philanthropists who introduced me to the Nevada Ballet Theatre and the Nevada Philharmonic. I brought those partnerships with me to every luxury house I worked for after that, including Valentino, Celine, and Canali.
When I burned out in 2013, I spent my time at the events Tony Hsieh was hosting to revive downtown Las Vegas. His idea of “collisions,” putting people in the same place so good things happen, stayed with me. Looking back, it’s the same idea behind every DIWA gathering.
That same year I started TOMASSON, a menswear concept built around a man’s diary of advice, found by his son alongside his most treasured clothes. Six months in, Valentino recruited me to build its client program, and I went back to luxury.
Luxury led me to brand work, first as brand manager at European Bath Kitchen Tile & Stone, then with my own consultancy, VIS-À-VIS CO., and as fractional marketing director for ProAm Sports Medicine.
Portland
2021 to now
In 2021, my husband and I moved to Portland, a city I had wanted to live in for years. I worked in development and communications for With Love Oregon, which serves the foster care community, then joined Travel Portland, where I work today.
Through that work I met Filipino food creators and found Census data on Portland’s communities of color. There were more of us here than I expected. We’re a small community, spread out, and when we find each other, we stick together.
Why DIWA
2025
My mom and my grandmother have both been diagnosed with dementia. It made me want to record our family’s stories, and our community’s, while we can.
In Portland, most of our communities’ stories are told through food, which makes sense in a city like this one. I wanted a place to tell ours through fashion, the way I learned to tell stories.
In the summer of 2025, I volunteered on a photoshoot that a friend was submitting to Vogue Philippines. That’s where I met Celeste Noche. Watching that shoot come together, I knew I wanted to tell a Filipino story from my own point of view. The name DIWA came to me in a dream, and that dream became the premise of our Prologue. In October 2025, the Prologue came together in a matter of weeks, because when you find other Filipinos, they help you make it happen.
What’s next
I’m building DIWA to be the cultural journal for Filipino America: a place for Filipino Americans across the country to find our stories, and each other.
How my work shapes DIWA
My background is in luxury fashion, private client relationships, brand strategy, partnerships, and nonprofit work. Here’s how each one shapes the way I build DIWA.
Fashion and visual storytelling
Merchandising at TJMaxx and visual merchandising at Ann Taylor; women’s runway collections at Burberry; client development across Valentino, Celine, and Canali. Associate of Arts in Fashion and Retail Management, Art Institute of Las Vegas.
At DIWA, I use this to art direct the editorials, design each chapter, and shape how our gatherings look and feel.
Private clients and relationships
Responsible for growing Burberry Private Clients in Las Vegas into a $2 million business, then built client programs for Valentino and across four luxury store openings.
At DIWA, I bring the same care to our members, collectors, contributors, and partners.
Partnerships and sponsorships
In luxury retail at Burberry, Valentino, Celine, and Canali, brokered long-running partnerships with the Nevada Ballet Theatre and the Nevada Philharmonic; secured the Arvin Olano partnership at European Bath, which delivered 15% quarter-over-quarter sales growth; built tiered sponsorship packages for professional athletes at ProAm Sports Medicine.
At DIWA, I use this to build our partnerships and the sponsor packages for each chapter, and to look after the partners we work with.
Brand strategy
Founded VIS-À-VIS CO., a branding consultancy for small businesses; led the European Bath rebrand; rebranded ProAm Sports Medicine and launched Onsiteable, its event safety division, with clients including Thermo Fisher Scientific, US Ski, and Adele’s residency at Caesars Palace.
At DIWA, this work shapes how we intentionally reach readers, keep them engaged, and build community.
Community and nonprofit work
Development and communications at With Love Oregon; CSR programs with Project 150 and Habitat for Humanity Las Vegas; A Fighting Chance, a youth program I created at ProAm with Project 150 and UFC athletes; service on the membership committee of the Alzheimer’s Association Oregon Chapter; pro bono marketing for Milk Crate Kitchen PDX.
At DIWA, this shapes our cause partnership with the Alzheimer’s Association, The Weft by DIWA, and our gatherings.
Destination marketing
I joined Travel Portland because of my love for this city. I care about placemaking, and the work lets me do my small part to share Portland with the people who come here.
The work I do at a destination marketing organization influences my mission for DIWA: to help elevate Filipino American culture.
Experience
- 2025 to nowDIWA, Founder. DIWA Media Holdings, LLC, Portland. Two collectible chapters a year, gatherings, The Loom, The Weft by DIWA, and DIWA Membership. Produced the Prologue (October 2025) and the Filipiñana screening (October 2026), which sold out in under a week.
- 2023 to nowTravel Portland, Senior Convention Marketing Coordinator. Portland.
- 2022 to 2023With Love Oregon, Development and Communications. Portland.
- 2020 to 2022ProAm Sports Medicine, Fractional Marketing Director. Las Vegas.
- 2018 to 2023VIS-À-VIS CO., Principal Brand Strategist. Las Vegas.
- 2017 to 2022European Bath | Kitchen | Tile & Stone, Brand Manager. Las Vegas.
- 2010 to 2016Burberry, Valentino, Celine, Canali, luxury retail leadership. Las Vegas.
- 2009 to 2010Ann Taylor, Visual Merchandiser. Las Vegas.
- 2006 to 2009TJMaxx, Merchandiser. Fort Walton Beach, Florida, then Las Vegas from 2008.
Community
- 2025 to nowAlzheimer’s Association Oregon Chapter, Membership Committee member.
- 2022 to nowMilk Crate Kitchen PDX, Marketing Consultant (pro bono).
Education
- 2010Art Institute of Las Vegas, Associate of Arts, Fashion and Retail Management.
Work with me
Let’s build something together.
For partnerships, collaborations, and consulting, tell me what you have in mind.
Get in touchPress and editorial: stories@diwamag.co

